Lord Digby Jones will be the key speaker at a fund-raising lunch in aid of an ambitious Birmingham art project.

The event, which will take place at Hotel du Vin & Bistro in the city centre, will see Lord Jones address corporate guests on how Birmingham is driving the UK’s economic recovery both at home and overseas.

Guests can expect drinks on arrival, a two-course lunch and a glass of wine at the talk. Tickets cost £38 per person with all profits from the lunch going towards the Birmingham Big Art Project.

The project is aiming to commission and install an iconic piece of public art for Birmingham city centre which will put the city on the world’s cultural map.

During lunch Lord Digby Jones will be delivering some inspiring words for owners of Midlands-based SMEs and sharing anecdotes on how he has delivered business success in challenging economic times.

The businessman fought his way from humble beginnings in his parents’ shop in Alvechurch, Worcestershire, to become a top lawyer, acclaimed director-general of the CBI and Trade Minister.

Glyn Pitchford, Chairman of The Birmingham Big Art Project, said: “We are delighted that such a titan of the Midlands economy is supporting the Big Art Project and recognising the value that this fund-raiser will do for the community and the future of the city.

“We hope many more corporate businesses can engage with this vision and be part of the fund-raising effort.”

The lunch takes place at 12.30pm on Friday, November 21. Tickets are available by contacting events.birmingham@hotelduvin.com or by calling 08447 364 250.