The son of former England footballer and Match of the Day host Gary Lineker has announced his support for Birmingham-based Cure Leukaemia.
Digital entrepreneur George Lineker will be taking part in ex-footballer Geoff Thomas' mission to raise more than £500,000 for the charity through his London 2 Paris cycle ride in the summer.
In 2003, the former England, Wolves and Crystal Palace player was diagnosed with chronic myeloid leukaemia and given less than three months to live.
However, following treatment by Cure Leukaemia co-founder and University of Birmingham's Prof Charlie Craddock, and a bone marrow transplant from his sister, Mr Thomas has been in remission since January 2005.
To celebrate this, Mr Thomas has teamed up with Cure Leukaemia and the university to raise £500,000 to ensure more patients can access lifesaving treatments like he did.
On June 18, 300 cyclists will take part in 'London 2 Paris: Inspiring The Revolution' with the full complement of rolling road blocks and mechanical support, as well as the chance to ride in peloton-style groups of up to 75 riders.
This is the second collaboration between Cure Leukaemia and the University of Birmingham after the 'Birmingham, let's cure leukaemia' campaign was launched in the summer of 2014 to encourage runners to take part in the Great Birmingham Run.
Mr Lineker, co-founder of music website Get Sung and a fellow leukaemia survivor, said: "I'm really excited to be joining Geoff on his London 2 Paris: Inspiring the Revolution ride in June.
"As a leukaemia survivor, I am always keen to show my support for charities that are helping people battle this terrible disease and I know the work Cure Leukaemia and the University of Birmingham help support is helping save lives.
"It is a great cause and I look forward to joining Geoff and the rest of Team Revolution later this year for what I'm sure will be a memorable ride to Paris. Geoff is an inspirational man and I am proud to be a part of his team."
Ian Wright, the former Arsenal striker and one-time teammate of Mr Thomas at Crystal Palace, is also joining the ride as well as Mr Thomas' other ex-teammates Mark Bright and John Salako.
Former Watford and current England under-20 manager Aidy Boothroyd and sports presenter Jill Douglas are also taking part.