The Labour Party front bench turned up at the new i54 Jaguar Land Rover plant near Wolverhampton to announce plans to create wealth for all.
Leader Ed Miliband was joined by shadow chancellor Ed Balls and other key shadow cabinet members for the launch of the party's economic plan.
Labour's aim is to create a clear choice between Tory policies they say benefit only the wealthiest few and a Labour plan to share the wealth.
Mr Miliband also used the launch to further attack the Tories over the HSBC Swiss tax avoidance scandal.
He said: "Nothing more symbolises their failing plan than seeing the tax gap, between what should be paid and the revenue received, widening while the number of apprenticeships available for young people is falling.
"We need a better plan to replace an economy where tens of billions are lost in tax avoidance with an economy where tens of thousands more of our young people are doing apprenticeships and we help more businesses grow, succeed and create wealth.
"Here is our better plan: a modern industrial strategy for Britain's businesses and Britain's working families to succeed together.
"A plan for every sector, every firm, everybody to raise productivity, make bigger profits and create the inclusive prosperity for a new era, a route map for turning the fortunes of working people and of our country around."
The 79-page Labour policy document includes proposals to generate investment and cut taxes for small business and entrepreneurs.
The plan includes boosting training and apprenticeships, promoting competition in energy and banking to lower bills and devolving power to regions.
Corporation tax would be guaranteed to be the "most competitive in the G7" and workers would be protected with a ban on "exploitative" zero-hour contracts and moves to prevent firms using migrant labour to undercut wages.
In a bid to woo back business figures after recent tensions, the Labour leader will also stress the party's commitment to staying in a reformed EU and "not taking risks with our membership".
Last week, Prime Minister David Cameron, during a visit to the Birmingham Post's Fort Dunlop offices, said the increasingly personal attacks from his Labour rival on the tax avoidance issue showed how 'desperate' Mr Miliband was.
