Mike Bell, global connected car director at JLR, will talk about the future for the connected car and the opportunities and challenges ahead.
His lecture, called 'The connected car: how the motor industry is responding to the digital revolution', will provide an insight into how the industry expects vehicles to look for decades to come.
Mr Bell will discuss the importance of security and privacy of customer data when bringing the internet into vehicles.
Advanced technology could not only provide added convenience for drivers and passengers but also deliver direct feedback to motor manufacturers with the potential for them to be aware of issues with a vehicle even before the driver.
Mr Bell joined JLR in 2010 and has previously been its chief technology officer, before which he worked for United Utilities.
The lecture is part of the Lunar Society's role of highlighting future trends and development, particularly on how they will impact on global communities and city/urban living.
Chairman Waheed Saleem said: "I am delighted that Mike will be delivering our prestigious annual lecture following an eminent line of previous speakers.
"I'm sure this will be a fascinating lecture providing an insight of what the future car will look like.
"Jaguar Land Rover is the leading car manufacture in the region, leading on innovation and advanced manufacturing and I'm pleased that Mike will also be setting out Jaguar Land Rover's vision for the future of the connected car."
The event starts at 6pm on April 15 at Birmingham City University's Parkside building. Entry is free but pre-registration is essential.