We're confronted with business branding every day through subtle - and sometimes not so subtle - advertising and marketing.
And, as the home of the industrial revolution, Birmingham has played its part in the growth of branding over the years.
But how many of these businesses and authorities with a connection to the city do you recognise after the logos have been photoshopped and the names removed?
A couple of the logos are pretty familiar to Birmingham residents, even with the company names taken out.
There's no prize on offer - just the kudos of knowing you're a bit of a branding and design geek.
Have a look through the gallery. The answers are in the final image.