Retail group Halfords has swooped on McDonald's for its latest chief executive.
The Redditch-based firm has hired Jill McDonald who is currently UK chief executive and president of the north west division in Europe for McDonald's Corporation.
She joined the fast food chain in 2006 as chief marketing officer for the UK and northern Europe and was appointed to her current role in 2010.
She succeeds Matt Davies, who is joining Tesco, and will start her new role on May 11.
Her responsibilities at McDonald's encompass around 3,300 owned and franchised restaurants across seven countries, more than 500 franchisees and over 200,000 staff.
During her tenure, there has been strong investment in the company's menu, customer insight and experience, and staff development.
She began her career in 1987 at Colgate Palmolive in brand management and joined British Airways in 1990 where she held a number of marketing and management roles in the UK and Hong Kong, rising to head of global marketing in 2004.
Halfords' chairman Dennis Millard said today: "When the board began the search for a new chief executive, we were clear we were looking for an outstanding business leader, particularly someone who had built and nurtured a culture of customer service and colleague engagement in a consumer facing business.
"So we are delighted to have recruited Jill, who has a strong track record of heading a large, complex, service-led business with great success.
"Jill will lead our high-calibre team and further develop Halfords' successful service-based growth strategy.
"I'm really excited that we have attracted someone of Jill's calibre who will build on what we've achieved over the last few years and we all really look forward to working with her."
Ms McDonald is also a non-executive director of Intercontinental Hotels Group.