The intellectual property and assets of 221-year-old Black Country saddle maker Jabez Cliff are being marketed for sale.
The move follows the appointment of administrators at Smith & Williamson in Birmingham to the Walsall company last month.
Jabez Cliff made saddles under the Barnsby brand and also held a Royal Warrant but was hit by market conditions so was forced to cease trading with the loss of 26 jobs.
All the saddles manufactured by the company were hand-made and are used by The King's Troop Royal Horse Artillery, The Household Cavalry and many elite equestrian riders.
Glasgow-based Metis Partners, which specialises in the assessment and sale of intellectual property assets, has been tasked with finding a buyer.
Among the assets on sale are a broad range of registered and unregistered trademarks, rights in the company's designs, organisational knowledge, domain names and the e-commerce website content.
A minimum offer level has been set at £60,000.
Nat Baldwin, who is organising the marketing drive, said: "Jabez Cliff's name resonates throughout the world wherever equestrian enthusiasts gather. It is synonymous with English heritage and a timeless quality.
"The company has strong links with the British military and royalty and even made footballs which were used in four FA Cup Finals and the 1928 Olympic Games.
"We are anticipating huge worldwide interest from enterprises attracted by British heritage brands."
The Birmingham Post has launched a free app for iPad and iPhone. Download it here.