The creative sector in Birmingham can now benefit from a £37 million investment into the industry to develop skills and talent.

Ths investment is the result of a bid to the second round of the Employer Ownership Pilot (EOP2), which has been developed to respond to and help drive the education and skills recommendations of the Creative Industries Council's strategy 'Create UK'.

Businesses from the creative industries will invest more than £17 million to lever £20 million of public investment.

The public investment is made up of the Department for Business Innovation and Skills' (BIS) and Department for Education's (DfE) announcement of £4 million this week as a boost to diversity, in addition to the £16 million pledged last week at the Create UK launch.

The bid, submitted by Channel 4, will be managed by industry policy and skills body Creative Skillset on behalf of over 500 employers and partners.

It will deliver a number of initiatives across film, TV and radio, animation and games and other areas.

The Employer Ownership Pilot is a competitive fund which challenged employers and partners from across the UK economy to come together, identify critical actions and invest collectively in the skills of their workforces.

David Abraham, chief executive of Channel 4 and Creative Skillset board member, said: "With over 500 industry partners involved, this is the largest collaboration ever achieved across the Creative Industries.

"Through this co-investment, we can ensure learning and training is of the highest quality and that we can open the doors of the Creative Industries to diverse new talent, voices and ideas, allowing us to own our own growth and collectively invest in skills."

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