Jewellery Quarter media agency Clevercherry has supported the National Wedding Show by boosting its social media presence.
The agency, which was originally the digital arm of a music management company producing websites for EMI and Warner Music, won the 10-week brief to support three separate events.
It said engagement levels in the shows were 11 times more effective than average after being tasked with managing its Facebook, Twitter and Pinterest sites by Ocean Media to promote ticket sales and online presence.
The firm was charged with increasing engagement on social channels and follower numbers, raising awareness, capturing data for its email database and selling tickets via Facebook advertising.
Digital and social media strategist Zoheb Raza said: "This was an exciting brief to raise awareness of high profile events, we produced a content strategy and activity plan packed with relevant and shareable content to generate hype and inspire followers in the build up to the shows.
"We combined engagement tactics across all three platforms, launching with a Facebook competition to drive engagement, posting interesting content, as well as sharing show details and exhibitor information.
"We grew the National Wedding Show's Facebook following by a massive 37,458 new fans, with engagement levels soaring to 5.18 per cent - a huge improvement on the average 0.45 per cent engagement level for pages with over 200,000 fans."
He added that more than 1.2 million users were reached via Facebook adverts, Twitter followers increased by almost 4,000 and the shows' official website received 267,670 visits.
Clevercherry was established in 1999 by Ian Allen and now employs 30 staff.
