Site brand promotion specialist Peel Advertising has been awarded a seven-year contract to organise sponsorship and advertising opportunities at Birmingham Airport.
The media firm was assigned a six-month contract by Clear Channel in June 2013 and has since been selected as Birmingham’s preferred partner with a new contract to start from January 2014.
As part of the agreement new products will be installed to optimise digital displays providing new advertising platforms.
Peel Advertising is owned by The Peel Group – an infrastructure, transport and real estate investment enterprise which operates The Trafford Centre as well as MediaCityUK in Manchester.
Jon Levenson, managing director, said: “Birmingham will complement our portfolio of airports where we sell media and commercialisation opportunities and will give us access to further national campaigns and major brands.”
Martyn Lloyd, commercial director at Birmingham Airport, added: “As an expanding airport we needed a partner that would help us realise our media potential.
“Peel Advertising offered the right blend of commercial and customer service skills and we look forward to a successful media partnership.”
Until two years ago, Peel focused on advertising locations within the group’s estate. But its services are now being expanded to include other shopping centres, retail parks, strategic roadside locations and airports.
Latest figures revealed 9.1 million passengers used Birmingham Airport in 2013, a 2.3 per cent increase on 2012. That was the first time the nine million mark had been exceded since 2009.
