Food entrepreneur Rosie Ginday, better known as Miss Macaroon, is targeting 100 jobs after producing her millionth macaroon.
After celebrating the firm's fifth birthday, the social entrepreneur said she planned to become a national retail brand by 2021 in a move that could create up to 100 new jobs.
"I started Miss Macaroon with just £500 of personal funds, free use of a kitchen at University College Birmingham and a desire to offer young people - not in education, a job or training - new opportunities," said Ms Ginday, who previously trained as a pastry chef with Glynn Purnell.
"Five years on and we have now reached £200,000 in annual sales, provided skills and employment to 19 people and supplied the likes of Karl Lagerfeld and John Lewis' Grand Central store."
From its dedicated kitchen in Hockley, Miss Macaroon makes, hand pipes, bakes and hand fills 5,000 macaroons every day.
All of its products are gluten free and, over the course of the year, there will be up to 40 flavours, with passion fruit and mango and tonka bean to be introduced in time for spring.
The social enterprise has also secured a number of high-profile clients thanks to its ability to personalise macaroons with logos and offering pantone match colours to any brand colours…the only patisserie in the world to provide this service.