It's the car that checks your calendar, reminds you of your children's sports day and ensures you keep your latest gym appointment - and it's being developed in the heart of the West Midlands.

Jaguar Land Rover's new 'intelligent car' will come complete with its own on-board 'Smart Assistant' to allow the vehicle to take much of the strain rather than the driver.

The latest in cutting-edge technology is being pioneered by researchers at JLR's Whitley complex near Coventry with the aim of producing a 'truly intelligent self-learning vehicle'.

JLR says the hi-tech system will "minimise driver distraction to reduce the potential for accidents" with an eventual goal of zero crashes.

Among other duties, the Smart Assistant will check your calendar in advance and remind you to take your child's sports kit to sports day, learn an individual's driving style and help prevent accidents by reducing driver distraction.

The Smart Assistant works with the use of the latest machine learning and artificial intelligence techniques, courtesy of a new learning algorithm which recognises who is in the car and learns their preferences and driving style.

Dr Wolfgang Epple, director of research and technology for Jaguar Land Rover, said: "The aim of our self-learning technology is to minimise driver distraction, which will help reduce the risk of accidents.

"Presenting the driver with information just at the right time whilst driving will reduce both cognitive distraction and the need for the driver to look away from the road to scroll through phone lists, or adjust mirrors, temperature or seat functions while on the road.

"Up until now, most self-learning car research has only focused on traffic or navigation prediction. We want to take this a significant step further and our new learning algorithm means information learnt about you will deliver a completely personalised driving experience."

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