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Jaguar agrees Team Sky sponsorship deal

The Jaguar brand logo will feature on Team Sky racing kit for the first time during the next two seasons

Team Sky's Sir Bradley Wiggins celebrates winning the Gold Jersey following stage eight of the 2013 Tour of Britain in London

Luxury carmaker Jaguar has signed a two-year agreement to become an official partner of champion cycling outfit Team Sky.

The Jaguar brand logo will feature on Team Sky racing kit for the first time during the next two seasons and the Castle Bromwich manufacturer will be develop its association as an ‘Innovation Partner’ with the racing unit through the integration of design and engineering resources to further enhance the team’s performances.

Jaguar has been supplying technical support vehicles to Team Sky since the outfit was founded in 2010. In 2012 it provided a fleet of all-new Jaguar XF Sportbrakes to support the team on the road. This year will mark the fourth year of this highly successful partnership, which is based on shared values of performance, innovation and technology.

Sir David Brailsford, team principal at Team Sky, said: “Jaguar is a fantastic partner for Team Sky; an iconic British brand with real performance credentials.  In the future we plan to collaborate more closely with Jaguar as a partner in technology innovation. I am sure that Team Sky will benefit from Jaguar’s extensive engineering and technology capabilities.”

Mark Cameron, global brand experience director at Jaguar Land Rover, added: “Jaguar’s partnership with Team Sky has been enormously well received by our customers, many of whom share a real passion for cycling. With our shared values of performance and innovation we look forward to working together towards even greater success and more race wins in 2014 and beyond.”

Team Sky members Sir Bradley Wiggins and Chris Froome were victorious in the 2012 and 2013 Tour de France competitions.

 

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