BMW’s most technologically-accomplished model in the group’s near 100-year history is to launch with a UK sellout – powered by the next generation of engines built at Hams Hall.

The latest chapter in the story of the North Warwickshire engine plant reaches a major milestone tomorrow with the launch of the German firm’s first purpose-built, plug-in hybrid sports car, the BMW i8.

And the two-seater £94,845 car owes its 155mph performance to a new generation of engines developed over a two-year period at Hams Hall and described by plant director Nick Spencer as ‘revolutionary'.

The car is a total sellout in the UK for more than a year, with 350 already ordered and strong demand in other countries, said Nick Spencer.

Line leader Steve Atkinson with the new BMW i8 engine
Line leader Steve Atkinson with the new BMW i8 engine
 

“This is the first of a completely new family, the next generation of BMW engines. It is the next chapter in the story of Hams Hall – this engine family will be the mainstay of BMW’s car poduction.

“The BMWi8 is the most technologically accomplished car BMW has ever built and all the engines will be made here. Being associated with a car like this is great for this factory.

“Investment in technology is key for BMW. No-one else is putting carbon-fibre technology into serious production. This is unique and is a classic example of how BMW can move with the times. It’s also a good story for the region, a statement that manufacturing is vibrant and forward-thinking.”