Midland accountancy firm Dains has unveiled a new look throughout the business after working with marketing communications specialist bcsAgency.
The firm employed the agency to introduce a new brand identity and redevelop its web assets.
bcsAgency was tasked with developing brand identity workshops, leading to the delivery of a new website, marketing literature and new wall and art décor at Dains' Birmingham and Derby offices.
Murray Carmichael-Smith, director of bcsAgency, said: "We understood from our initial meetings with Dains that the company wasn't 'just another' firm of accountants - it has a very modern, forward-thinking attitude towards its clients - attributes that are very refreshing when it comes to developing all aspects of the Dains brand.
"We've taken these characteristics and woven them through the new Dains website to develop a fresh, exciting, outward-facing brand that we think sets the company apart from its competitors."
Richard McNeily, business development partner at Dains, which has six primary offices in the Midlands, said: "We're really pleased to be working with the bcsAgency.
"Their professionalism and enthusiasm shone through immediately and we're delighted to unveil our new brand to the world.
"Often the accountancy profession has been accused of being 'stuffy' or dull - working with bcsAgency, we're out to bust this myth and give our clients a stimulating new way of accessing what we're all about."
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