Accountancy firm Crowe Clark Whitehill has won a new client in the financial services sector.
The firm won Newlife, a Solihull-based financial services provider, following a joint pitch by its Oldbury and Cheltenham offices.
Cheltenham-based partner Martin Regan will handle the audit side with Black Country-based colleague Rob Gunn taking charge of corporate tax.
Newlife is particularly known for its equity release products such as lifetime mortgages and home reversion plans with products are sold through authorised intermediaries, not directly to the public.
The business was formed in 2003 and is headed by executive directors and founding shareholders Peter Lucas and Peter Turley.
Mr Regan said: "We are thrilled to win Newlife's business. It is a go-ahead firm with very experienced operators at the helm.
"And, given the housing market recovery, its future is surely bright."
Mr Gunn added: "We are looking to build a strong relationship with Newlife - tax is a very important consideration. Our aim is always to add value."
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