Over 200 local business people met at Birmingham Council House to hear former British Army officer Colonel Tim Collins OBE give a talk to current and future business leaders.
The event was organised by the Chartered Institute of Management Accountants (CIMA).
It was attended by an array of senior CIMA officials, including David Stanford, the newly elected vice president of CIMA as well as the chair of CIMA West Midlands, Paul Hooper Keeley.
Members of a number of local and business organisations such as the Federation for Small Businesses, the Birmingham Chamber of Commerce and the Institute of Leadership and Management also attended.
Colonel Collins is a former officer in the British Army and best known for his role in the Iraq war and his rousing eve-of-battle speech in March 2003.
Mr Hooper-Keeley said: “This was one of the most uplifting and fascinating business talks I have been to in many, many years. Being able to hear Colonel Collins share his extensive experience of active service combined with his knowledge of military and political history was a privilege.”