Mixed-use complex The Cube has appointed a new PR agency to manage its media communications and events.

Wolverhampton-based Connect PR has won the brief for the landmark building behind The Mailbox in Birmingham which was completed in 2010 and contains restaurants, office space, apartments and a Hotel Indigo.

Connect PR, which takes over the campaign from city agency Ed James PR, said it would be working alongside The Cube to deliver a programme of campaigns aimed at highlighting its position in Birmingham's growing leisure economy.

Managing director Hazel Crawford said: "With the opening of Harvey Nichols and John Lewis, and the launch of the redeveloped Grand Central shopping centre and New Street Station, all just a few minutes' walk from The Cube, there has surely never been a more exciting time to live, work and play in Birmingham.

"We are thrilled to be working with The Cube - an extraordinary building which embodies the stimulating, vibrant character of Birmingham."

Derek Rossenrode from The Cube added: "Ten years ago the building was just a dream - a place for Birmingham people to live, socialise and be proud of.

"Today, it meets all those expectations and delivers even more.

"It is a wonderful jewel in the city's crown and we look forward to working with Connect PR to share the next chapter in The Cube's story."

Connect PR's other clients include Persimmon Homes, Volkswagen UK and Higgs & Sons solicitors.