Dozens of “mumpreneurs” have united for a series of events promoting their work to hundreds of people.
The Mummies’ Market is the result of a collective of mothers turned businesswomen from around Sutton Coldfield who decided to take things into their own hands to promote their wares.
Offering everything from jewellery and scarves to cupcakes, homemade sweets and baby gift bundles, the market was originally dreamed up by Nicola Walters, founder of childswear firm Nicola’s Enfant, and Emma Rich, who started word art business Framed Forever More.
The first market was held last month at The Pavilion at Birmingham City University, attracting around 150 people, with more expected at an event in Little Aston next week.
Mrs Rich said: “We were fed up of paying for stalls on other events when we thought that we could do better ourselves. We spoke to some of the other people that were doing craft things and got 15 people together for the first one – now there is going to be 30 in Mere Green. We had more than 100 visitors to the first Mummies’ Market, which was purely down to pounding the pavements, talking to people and distributing leaflets.”
The next markets are on April 12 at Little Aston Village Hall, May 31 at Mere Green Community Centre and in Lichfield on June 29.
Among the other businesses taking part are paper-cut art business The Three Little Monkeys, Harcourt Bakehouse, gift firm Fluff & Bundles and face-painter Sparking Faces.
Mother-of-two Mrs Rich has sold hundreds of wordart frames, charting cherished memories, since she started trading in November. Such has been the rise, the 31-year-old, from Sutton Coldfield, has sent frames as far afield as Ireland and New Zealand.