Creative communications agency RBH has created the first TV commercial in the 60-year history of electrical regulatory body NICEIC.
The Meriden-based agency said that, following extensive research into the awareness of domestic electrical installations, NICEIC found the majority of householders took the electrical supply in their homes for granted and did not consider the associated dangers.
To combat this lack of awareness, NICEIC commissioned RBH to create their first major consumer-facing campaign.
Called 'The Cage', it explores the potential dangers lurking unseen in the average family home and aims to make people aware of these hazards.
By using a blend of CGI and live-action footage, the campaign strives to illustrate the dangerous electrical currents that most of the general public have not previously considered as they are invisible.
NICEIC's managing director Mark Smith said: "This is the first time in UK advertising history that an electrical installation has been visually brought to life in this way.
"We hope it will make people think about getting their electrics checked."
Group account director for RBH Jon Nealon added: "We are delighted to make history with NICEIC by creating their first ever TV ad and are confident that this will effectively highlight this largely unaddressed issue to the general public."
