A new marketing and events company has been launched in Birmingham.

Emma Larkin has founded AllinAll Events which is based in Edgbaston and specialises in corporate and private events.

Ms Larkin was previously marketing and sales manager at Town & Country Inns which runs bars Fleet Street Kitchen, Mechu and Apres in Summer Row.

AllinAll Events has been appointed as exclusive event partner to mobile payment app Zapaygo, sponsor of Birmingham City FC, and is helping to launch the app in venues such as Marco Pierre White at The Cube and The Plough in Harborne.

Ms Larkin said: "Having set up the business in 2013, I made the decision to launch it as a full-time venture and I'm delighted that we've already picked up such a strong base of clients.

"Having worked in Birmingham for the past four years, I've built up a strong network of contacts which gives AllinAll Events its strength.

"I've always loved working on events and I'm passionate about ensuring that every little detail is well planned out."

In addition to AllinAll Events, Ms Larkin has also launched AllinAll Weddings to deliver engagement parties, ceremonies and wedding receptions.