Major plans to develop a new £31 million hub for the region's tech and creative industries employing 300 people will be showcased next month as the hunt is on to find a development partner.
The project will be based in Leamington, the so-called 'Silicon Spa', which has become a hotbed for game development companies in recent years.
Warwick District Council is now seeking a development partner for the project and will be in Cannes next month to show it off to the world at international property conference MIPIM.
The project involves restoring and developing the northern part Old Town, including Spencer Yard and the Royal Pump Rooms, to create new spaces and facilities for creative industries including around 300 jobs.
Warwickshire has partnered with Coventry and its MIPIM Partnership will see a group of companies and organisations fund its presence, run a stand and host a number of events.
Warwickshire joined with Coventry, which has attended for 23 years, for the first time last year and is a joint partner at this year's event.
The council said it hoped the regeneration programme would see the restoration of several key buildings, radically improve the transport routes and environment from the railway station to the town centre and also create a much-improved gateway to the town.
It is aiming to win £13 million of public funding but attracting a regeneration partner with experience of niche or complex projects is key to the success of the scheme, it says.
Bill Hunt, deputy chief executive of Warwick District Council, said: "We have a thriving creative community in Leamington Spa and our digital gaming companies have a national and international reputation which is constantly growing.
"We know there is potential for that to grow and to continue to bring a positive impact to the local economy.
"The area we are looking at is in need of substantial regeneration and contains landmark buildings that need to be preserved or restored and we see that work and the creation of a creative quarter as a natural marriage.
"We want to unlock the commercial and cultural potential of what is an important but underdeveloped area.
"It is badly in need of investment to re-establish its economic value, character, and functionality and this can be done through careful land assembly, imaginative building, remodelling and refurbishment."
The council has registered its intention to bid for £13 million of funding through the Coventry and Warwickshire Local Enterprise Partnership and aims to unlock two key anchor sites between the railway station and town centre.