Full-service marketing agency NC Creative has won a brief from Solihull Business Improvement District to carry out its branding and publishing.
The Solihull agency will produce the BID's quarterly magazine InSolihull, which is distributed across the town centre and at commuter pick-up points.
It will be given a new design while its content will focus on lifestyle, entertainment and business news in the borough.
NC Creative will also oversee a variety of other promotional and creative needs on behalf of the BID with the forthcoming town centre Fashion Week at the heart of the activity.
The event in April is supported by the Mell Square retail area and John Lewis and includes catwalk shows and an evening with Strictly Come Dancing star Anton Du Beke.
Solihull BID's executive director Melanie Palmer said: "We can't wait to work with them on the popular InSolihull magazine and on our exciting future projects.
"We're particularly pleased with NC's ideas for coverage of the town centre's booming business sector in addition to our great retail, lifestyle and night-time economy."
NC's head of creative services Vicky Jaycock added: "We are delighted to be working with the Solihull BID team again.
"They have done a fantastic job for the BID area in the first five years and have an important strategic mandate going into the second term.
"Our team will relish the opportunity of working on a variety of projects aimed at further raising the profile of Solihull town centre."