Birmingham venture capital fund Midven has backed a company which is aiming to launch new high-quality broadcasting technology.
Newly established Audux has secured over £255,000 investment to create the product suite known as 'POBIT'.
Developed by professional musician Claus Estrup Vesterskov and broadcast engineer Thomas Sondrup, it aims to enable a venue, artist or production company to produce state-of-the-art, broadcast-quality video content without the expense of a full outside broadcast unit.
Dennis Wright, Audux's chairman and technology entrepreneur, said: "I'm firmly of the opinion that the POBIT is game changing.
"It will enable venues such as the smaller theatres and any artist to broadcast their play, opera performance or music concert to a large audience over the internet.
"We're not talking inferior streaming here, we're talking about a high-quality production direct to paying audiences via their PC, tablet or smartphone.
"The theatre or artist controls the content, and who has access, so there's a significant increase in copyright protection."
Audux is based in Ludlow, in south Shropshire.
Birmingham-based Midven provides investment for small, high-growth businesses across a range of sectors in the West Midlands.