Birmingham-based PR firm WPR was one of the big winners at the annual Midlands PRide Awards after it took home three different categories for campaigns it has run.

The Edgbaston-based agency won regional campaign of the year for its work on the Aegon Classic - the pre-Wimbledon women's tennis tournament held every year at Edgbaston Priory Club.

Judges commended the use of "community engagement as being key to the campaign's success, which helped the event sell out for the first time in its history".

The agency also won the consumer relations and best use of media relations categories for its launch of the 'Two Together Railcard'.

Other winners at the ceremony included Moseley-based Clarity, named outstanding small consultancy, Edgbaston agency HROC which won outstanding Consultancy and West Midlands Police for outstanding in-house team.

Clarity was formed in April last year by Lucy Kemp and Jason Navon, with judges describing it as using "innovative and fresh strategies to create strong campaigns with ideas that truly engage and deliver results".

The awards are run by industry body the Chartered Institute of Public Relations and were held at the Ricoh Arena Coventry.

CIPR Midlands chairman Lisa Jones said: "Winning a CIPR PRide Award is a massive achievement which rewards individuals and organisations who are committed to best practice and recognises the professional and accountable way in which public relations is being delivered across the Midlands.

"This was an inspiring and exciting celebration of communication and I'm grateful to all of our sponsors for making it a memorable evening."

The annual awards recognise achievements in the public relations industry among freelancers, agencies and in-house teams. The ceremony was attended by more than 300 people and presented by Lisa Dowd and Tom Parmenter from Sky News.

Moseley-based PR agency Clarity was named outstanding small consultancy at the CIPR 2014 Midlands PRide Awards
Moseley-based PR agency Clarity was named outstanding small consultancy at the CIPR 2014 Midlands PRide Awards
 

The full list of winners is:

- Corporate and Business Communications Campaign: Giving EUM a voice in the ECO debate, The Marketing Pod

- Issues or Crisis Management: Liquid saves a school, Liquid

- Best Internal Publication: Powerlines, Western Power Distribution

- Healthcare Campaign: The missing link between alcohol and obesity: what's your tipping point?, Slimming World

- Best Event: Young Driver Education Week - Creating safer young drivers, Connect PR

- Best Use of Digital: Influencing the Influencers for Heritage Bathrooms. spottydog communications

- Not-for-Profit Campaign: Makes You Think, Practical Action

- Public Affairs Campaign: The Belgrave Road Flyover, Gough Bailey Wright

- Best Use of Media Relations: Launching the Two Together Railcard, WPR

- Internal Communications Campaign: Pass it on at Leicestershire Partnership NHS Trust, spottydog communications

- Public Sector Campaign: Business is GREAT PR campaign, Syndicate Communications and Department of Business, Innovation and Skills

- Best Use of Photography or Design: PDSA Pet Fit Club 2013​, PDSA

- Community Relations Campaign: Keep the Hive Alive Campaign, Central England Co-operative

- Integrated Campaign: Celebrating over 50s women, Smarts

- Best External Publication: Young Person's Course Guide, South and City College Birmingham

- Best Use of Social Media: Have Fun with Fruittella, McCann PR

- Low Budget Campaign: Launch of Penguin Ice Adventure, Gough Bailey Wright

- Regional Campaign of the Year: Game Set And Match - The Aegon Classic, WPR

- Consumer Relations Campaign: Launching the Two Together Railcard, WPR

- Outstanding Young Communicator: Pete Hitchman, Whistle PR

- Best Use of Research, Planning, Measurement and Evaluation: Young Person's Course Guide, South and City College Birmingham

- Outstanding Small Consultancy: Clarity Comms

- Outstanding In-House Public Relations Team: West Midlands Police

- Outstanding Public Relations Consultancy: HROC PR

- Midlands Student of the Year: Danielle Hudspith, Birmingham City University