Consumer sport and lifestyle PR agency Gung Ho has been appointed by technology firm Garmin.
The global firm, which was founded in the US in the 1980s and whose UK arm is based in Southampton, is a specialist in the manufacturer of GPS equipment.
Jewellery Quarter-based Gung Ho has been tasked with boosting the company's profile in 2015 across its fitness, outdoor and wellness portfolio.
The agency will work alongside Garmin's internal marketing team to drive further awareness of its portfolio including activity tracking products for running, cycling, triathlon, swimming and golf.
Garmin joins the agency's portfolio of sports and lifestyle clients including Speedo, New Balance and Ellesse.
Gung Ho's managing director Paul Phedon said: "We are delighted to be starting 2015 working with Garmin, which is an incredibly exciting brand that develops technologies and innovations to enhance users' sports and fitness experiences.
"Gung Ho will be responsible for improving consumer education and product knowledge of the Garmin range."
