A Birmingham online healthcare company has secured new investment worth £50,000.
Kaido has received the funding from Creative England's Interactive Healthcare Programme to market-test and accelerate the launch of its new online platform.
Based at Innovation Birmingham Campus, Kaido is a digital health and well-being platform which aims to promote education and offers access to expertise on health matters.
Creative England is a non-profit organisation which mobilises public and private resources to invest in creative ideas across the games, TV, film and digital media industries.
Kaido was selected to receive the funding following a three-month application and interview process with a panel of assessors including the Heart of England NHS Foundation Trust and West Midlands Academic Health Science Network.
The investment will be utilised to develop, scale and market-test the platform across four initial key sectors - corporate, insurance, public health and private gyms.
Kaido has also recently been accepted on to the Serendip Smart City Incubator at Innovation Birmingham's new iCentrum building which opened in March.
Founder Richard Westman said: "We are thrilled to have received this investment from Creative England which will provide vital support as we continue to develop our software and push it out to market.
"The funding will help considerably as we look forward to joining iCentrum's Serendip Smart City Incubator, enabling us to further extend our reach and knowledge by working alongside the West Midland Academic Health Science Network and other notable commercial partners."
Kate Adam, programme manager at Creative England, added: "The West Midlands Interactive Healthcare Fund is for small creative and digital businesses who wish to bring innovative concepts to the NHS marketplace and we are delighted to be able to support Kaido with this investment at such a crucial stage of their development.
"We were really impressed with the team and the potential of the platform and the commercial partnerships. We look forward to hearing about their progress."
