PR and advertising agency Superdream has appointed a new creative director.

Steve Price has worked in the Midlands creative sector for more than 30 years, having been a co-founder of One Black Bear and most recently chief creative officer at Bareface.

He has also served as president of the Birmingham Publicity Association.

Mr Price joins Bromsgrove-based Superdream at a time of growth for the agency following new client wins including tyre maker Michelin, sport body British Athletics and most recently Paramount Pictures in Australia to promote forthcoming film releases.

He has previously directed creative campaigns for household names including luxury cooker brand AGA Rangemaster and transport group National Express.

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Mr Price said: "The Superdream challenge was immediately attractive. The client base is impressive and growing rapidly - my job is to now focus on taking the creative team and its output to the next level.

"With that, I'm convinced Superdream can tip over into being one of the most successful, profitable and notable agencies around."

Managing director Jason Manning added: "It's quite a coup to attract Steve at what is an extremely exciting time for the agency - he is undoubtedly one of the best regarded creatives in the Midlands who I'm confident will help drive Superdream's creative offering to a new level and into new markets."