Birmingham-based marketing agency Big Cat Group has been appointed the creative design agency for John Taylor Hospice.
The Jewellery Quarter business will work on brand development and distinctive concepts for the Erdington hospice, which has been providing palliative and end of life care for more than 100 years.
Big Cat says its key objective is to create branded elements which encompass the warmth and friendliness that families experience when visiting the hospice, while maintaining a professional look and feel that resonates with healthcare professionals.
The agency will be developing initial brand concepts for materials which will be reviewed in a focus group.
John Taylor Hospice provides practical help for people living with a terminal illness. Every day more than 600 people and their families receive care from the hospice.
Big Cat says the contract will help strengthen the company's expertise within its social enterprise and charity clients portfolio.