A software developer and publisher which has won a BAFTA for its games is moving its Birmingham base to a new home in the Custard Factory.
Codemasters will relocate its studio from Edgbaston to Digbeth later this year.
The firm is known for the DiRT, GRID, Micro Machines series and official games of the FIA Formula One world championships including F1 2010 which won a BAFTA for best sports game.
The business, which is headquartered in Southam near Leamington Spa, has taken 9,000 sq ft of space in the Custard Factory and a three-month programme will now begin to renovate three floors of the building to house 120 staff.
Custard Factory owner Lucan Gray said: "Each time a business joins our working community, the whole gets stronger, giving more employment opportunities and expanding the talent pool.
"Codemasters is a particularly exciting company, combining cutting edge art, design, programming and much more to achieve international commercial success.
"Codemasters will add significantly to the impressive list of products being conceived, created and made right here in Digbeth and sold all over the world.
"We are thrilled they are coming, particularly as we will together launch a quarterly workshop to promote interaction with creative businesses in the city and give people who are interested an opportunity to learn from an industry leader."
The space will comprise open-plan studios, private meeting spaces and break-out areas, with the team expected to be in situ in early spring.
Nick Craig, studio manager for Codemasters in Birmingham, added: "We're looking forward to becoming part of the vibrant community that the Custard Factory has created.
"This will move the studio to an area of the city much more suited to our unique business and company personality.
"From our new home, we will continue to create some of the most successful racing games in the world and expand our successful portfolio of products onto mobile later this year."