A vision to create more than 300 homes around a new square near Birmingham city centre has been unveiled.
The £30 million transformation of the old Harrison Drape building, in Bradford Street, Digbeth, will be called Fabrick Square, it has been revealed.
Drawing on the building's history as a former curtain rail factory, the development will comprise four individual buildings: The Cotton Lofts, Cotton House, The Drapery and Drapery House.
Plans for the two-acre development, by city firm Seven Capital, include 73 studios, 152 one-bedroom and 88 two-bedroom flats as well as a 2,420 sq ft retail unit, parking and landscaping.
It confirms a new future for the site where, in 2011, Irish developer Naus Group had proposed a hotel before the scheme collapsed.
Phil Carlin, managing director of Seven Capital, said the proximity to the proposed Curzon Street HS2 station, where work is expected to begin in three years, was already stimulating demand.
He said: "The Harrison Drape building is a landmark in Digbeth and its transformation is vital to its wider regeneration. As Birmingham welcomes more business investment, developments like this are set to provide welcoming homes to new staff.
"We are already seeing interest from those looking to benefit from the area's growing creative reputation, amenities and close proximity to the proposed HS2 station at Curzon Street and city centre."
Work on Fabrick Square is already under way and is expected to be complete by the end of next year.
Seven Capital, which acquired the site in 2012, is creating 313 apartments which are expected to sell for between £99,000 to £149,000.
The original building was the home of curtain track-maker Harrison Drape from the 19th century onwards.
Mr Carlin said Seven Capital wanted to retain as many original features of the structure as possible, including the façade.
He added: "Each of the Fabrick Square buildings has its own character, and every apartment has been crafted in both layout and specifications.
"With clean, contemporary lines and stylish fittings, every room will be furnished to the same exacting high standards.
"There is a lot of local affection for this building and by reflecting its history as a curtain factory in the names of its individual buildings and the square itself - the first residential square in Digbeth - we hope it will become a much-loved home to many."
Seven Capital and its sister company Colmore Tang Construction are working together to bring forward more than 2,500 new homes across Birmingham.
The Post has previously reported it is behind more 600 apartments at the St George's Urban Village scheme in the Jewellery Quarter, 271 flats at One Hagley Road at Five Ways and potentially more than 200 more at neighbouring Landsdowne House.