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Longbridge housing developer pledges road improvements to allay residents' fears

Exhibition of plans for North Worcestershire Golf Club site finds that traffic gridlock is number one concern of locals

North Worcestershire Golf Club, in Northfield, and (right) Coun Andy Cartwright
North Worcestershire Golf Club and Coun Andy Cartwright

The developer behind plans for up to 1,000 homes on a city golf course has pledged to upgrade roads and transport in a bid to win over anxious residents.

More than 200 people attended an exhibition of plans for the North Worcestershire Golf Club site in Longbridge and made it very clear traffic congestion was their number one concern.

It follows a public exhibition of the plans which was attended by more than 200 local people.

According to the developer, the major concern of residents was the impact of all the new cars on the local highways - which are already heavily congested with traffic.

Bloor Homes
Housing plan for the North Worcestershire Golf Club site in Longbridge

Land director Duncan Mackay said: "We were encouraged that so many local residents came to give us their views.

"It was invaluable for our consultants to hear about what is going on locally first hand. This is a significant opportunity to deliver housing to meet local need and also provide facilities for the local community."

A spokesman added the company would be looking to make improvements to local roads and junctions and details would be contained in the planning application.

"This will include appropriate physical improvement works to the local highway network, to include junction improvements, and a range of sustainable transport measures," he added.

But Coun Andy Cartwright (Lab Longbridge) has warned this development was on top of planned new housing on the old Rover site.

"We are all those cars going to go? We've got Longbridge being regenerated and road repairs scheduled," he said.

"We are already gridlocked at rush hour. It is going to be chaos unless it is managed properly. They need to work with the city transport department on this.

"They need to make some major commitment on roads if they want local residents support."

Full plans can be found at



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