Midland dealer Johnson Cars has launched three dealerships, including the largest Volkswagen showroom in Europe, at a new multimillion-pound site in Shirley.
The Midlands-based group has invested £10 million into creating showrooms for Mazda, Volvo and the flagship Volkswagen dealership at its new 4.5-acre base, creating 74 jobs.
The company secured the former Dave and Busters on Stratford Road, which had been vacant for over a decade, for £4 million.
Johnson's operations director Mike Berwick said the plans had taken a long time to come to fruition - planning approval was given in 2011.
He said: "This is a key location for us. Stratford Road is renowned for car dealerships, it's like a mini motor village.
"Someone may come out to look at the new BMW and pop into the Mazda dealership. It's a great location, you're right by the M42, Solihull, and you have the second city right there."
The new dealerships, which also offer a workshop and MoT centre, launched with a summer festival weekend and two-car giveaway.
They are part of a £20 million investment by Johnson.