A US chain of bridal shops is to open a new outlet in Birmingham city centre.
David's Bridal has agreed a deal to take the whole of the ground floor of St Philips Point in the Colmore Business District.
The 15,000 sq ft shop will be the group's fourth venue in the UK, joining stores in London, Watford and Glasgow.
The building's owner Ediston Property Investment Company has agreed a ten-year deal at an annual rent of £225,000.
Ediston said it hoped the arrival of David's Bridal would transform the shopping mall in Temple Row which was predominantly vacant when it acquired the building in 2014 for £22.4 million.
Director of investment Calum Bruce said: "This letting is a good example of the Ediston style of asset management - unlocking value from redundant space, transforming the retail offer, while creating an attractive income stream for the company, with guaranteed rental growth."
