A restaurant group is targeting pubs in the Midlands as part of an ambitious expansion programme.
Colliers International’s licensed and leisure team has been instructed by 3Sixty Restaurants to find a host of sites in the Midlands and the North West as part of its plans to grow its Ego Mediterranean restaurant and bar brand.
The group – led by James Horler and backed by sector investor Luke Johnson – has retained Colliers to source pubs in affluent market towns and suburbs across the two areas.
Target locations in the Midlands include Solihull, Mere Green, Sutton Coldfield and Lichfield.
Ross Kirton, director, licensed and leisure at Colliers International said: “The Mediterranean-inspired concept with its upmarket and sophisticated feel, has already proven successful and as part of an evolution of the concept, we are seeking character-led pub properties across both town centre and ‘destination’ suburban locations with potential for around 120 covers.”
James Horler said: “We think the Ego offer could work very well in pubs so we’re currently talking to a number of pub operators about finding suburban sites.
“We’re happy to operate tenanted pubs, tied on beers, but where we put the Ego food offering in. We think we can drive numbers and we know with our marketing we can create a real following in the area and become the place to go.”
