Warwickshire County Cricket Club have signed a new sponsorship deal with historic Black Country brewery Marston's.
The agreement continues the long-standing relationship between the two businesses and will take the Wolverhampton-based brewery's association with the club past the 20-year mark.
The seven-year extension will run until 2023 and is one of the biggest official beer and supply partnerships in cricket, said to be worth "more than seven figures" although the club declined to put an exact figure on the deal.
Part of the new agreement will see the development of the Moseley Arms Real Ale bar in the stadium's RES Wyatt Stand.
Warwickshire CCC's chief executive Neil Snowball said: "Marston's has been part of the Edgbaston family for many years and it's fantastic to secure a long-term extension to our partnership so that we can continue offering its famous ales to our loyal supporters and visiting fans from around the world.
"Edgbaston is hosting 35 major match cricket days until the end of 2019......we're thrilled that Marston's will be part of one of the biggest period's in the stadium's history."
Marston's chief executive Ralph Findlay added: "We are delighted to be continuing our partnership with Edgbaston which has become a key part of our association with cricket and sport as a whole across our business.
"This new deal extends our association to beyond 20 years, something that both parties are particularly proud of, and we look forward to watching the venue, clubs and its team continue to grow as cricket opens up to new audiences and supporters who we hope might enjoy a pint or two at this great ground."