Pop star Kelis wowed the crowds at Selfridges Birmingham as the store unveiled its new beauty hall to key figures in the city at an exclusive launch party.

The newly-expanded area, which houses the world’s brightest beauty brands, brings big-name exclusives such as Charlotte Tilbury and TOM FORD Colour.

The launch coincides with Selfridges Birmingham’s Beauty Project, a store-wide multi-faceted and thought-provoking exploration on the definition of beauty and what it means in today’s society.

Pictures by Dale Martin

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