Plans for a major retail construction project which is expected to create hundreds of new jobs have been announced.
Rioja Developments and Development Securities are looking to building a designer outlet village next to Mill Green Nature Reserve, south of Cannock town centre.
The proposed village would have up to 130 retail units, new restaurants, cinema and circa 2,000 car parking spaces
A masterplan for the development is due to be ready for scrutiny next month and, at a planned 307,000 sq ft, it would the largest development of its kind in the region.
Giles Membrey, managing director of Rioja Developments, said: "We are excited to be looking at an opportunity to develop a designer outlet village in Cannock for the West Midlands, especially as we know that there is limited choice in terms of this type of destination in the region.
"Our own market research and site searches clearly show that Mill Green is the best location in the West Midlands for our proposed scheme.
"This development will create hundreds of local jobs and trigger a much-needed injection of inward investment in the area.
"If approved, the development could be open for trade by spring 2017."
Leader of Cannock Chase Council Coun George Adamson added: "We've held very productive discussions with Development Securities and Rioja Developments with regards to delivering a designer outlet village at Mill Green.
"The council-owned site has enormous potential due to its strategic location and our hopes are that the development can create a new, unique retail destination for the region - providing a substantial economic boost to the area and putting Cannock Chase firmly on the map.
"We hope that extending the range of shopping to include designer outlet stores will complement our existing town centres to the benefit of all."
A planning application is expected to be submitted by the end of the year.
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