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Land Rover Heritage Experience launches in Fen End

The Land Rover Heritage Driving Experience has joined a similar Jaguar operation at Jaguar Land Rover’s growing customer test facility at the former Prodrive proving ground, which Jaguar Land Rover acquired last year

Some of the vehicles enthusiasts can get to drive at the Land Rover Heritage Experience launched in Fen End
Some of the vehicles enthusiasts can get to drive at the Land Rover Heritage Experience launched in Fen End

Lovers of classic Land Rovers are being given the chance to put the vehicles through their paces both on and off-road at a new facility launched at Fen End near Solihull.

The Land Rover Heritage Driving Experience has joined a similar Jaguar operation at Jaguar Land Rover’s growing customer test facility at the former Prodrive proving ground, which Jaguar Land Rover acquired last year.

The facility means customers can experience Land Rover’s rich heritage - driving vehicles from the Series I that first got the Land Rover ball rolling in 1948, to famous military vehicles such as the 101 Forward Control transporter and the classic Range Rover.

A variety of packages will be available allowing visitors to focus on a particular decade or era, or to journey through Land Rover’s heritage, right up to the present day line-up.

Professional instructors provide direction, interesting facts and anecdotes to ensure visitors have a memorable experience on the circuit or on the new off-road track.

Customers will also have the opportunity to view classic vehicle exhibits and browse a merchandise outlet.

Land Rover packages start at £40 for passenger rides with an expert Land Rover Experience instructor and go up to £250 for the Land Rover - The Collection experience, which allows enthusiasts to drive all the key models in the brand’s history from the 1940s right up to the present day.

A range of Jaguar experiences are also available.

Lorraine Toolan, global head of marketing for Jaguar Land Rover Special Operations, said: “We acquired the facility last year and it’s a 200-acre site in total.

“It features two tracks, a road track and an off-road track as well.

“Really we wanted to take the opportunity to share our heritage with our customers.”

To find pout more about the new facility and what it offers visit www.heritagedriving.co.uk.

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