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Ladbrooke House renovation set for green light

Planners recommended to approve redevelopment of run-down 1930s warehouse to create hotel and banqueting hall

Artist's impression of the 51-bedroom Serena Hotel in Digbeth which would use the existing listed Ladbrooke House
Artist's impression of the 51-bedroom Serena Hotel in Digbeth which would use the existing listed Ladbrooke House

A project to renovate a run-down former warehouse in Digbeth into a new hotel and banqueting centre is set to be given the green light.

City council planning officers have recommended approval for Serena Hotel's scheme to redevelop and extend Ladbrooke House, in Bordesley Street, to create a four-storey, 51-bedroom hotel with a swimming pool, gym, spa and 25 parking spaces.

There would also be a basement banqueting suite totalling 4,445 sq ft able to accommodate up to 350 people.

A previously approved proposal was to build a 39-bedroom hotel.

Ladbrooke House is locally listed and started out as a warehouse when it was built in the 1930s and more recently has been used by Birmingham City Council.

Alessio Venturi, the architect behind the scheme, told the Post earlier this year: "At the moment, the building hasn't been cared for, for a long time. First of all, we have to improve the quality of the existing building, which is locally listed.

"We want to completely renovate the external space. We will make big improvements. Parts of Oxford Street are in a fairly poor state. The idea is the new entrance will make it a lot better."

A report, published ahead of the planning committee meeting on August 21, said: "The proposed uses are acceptable in principle and would add to the mix of uses within the vicinity.

"The amended design of the proposed extension is acceptable and would contribute positively to the character of the conservation area and Ladbrooke House.

"It represents an improvement over the more modest scheme previously approved."

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