Calthorpe Estates has submitted a host of plans to create new retail sites on Greenfield Crescent as part of a wider vision to create a village centre.
The plans include some demolition, changes of use for new shops or bars on the crescent, some new student accommodation and changes to car parking.
It forms part of Calthorpe Estates plans for “The Village”, a major shake-up of the area it has owned since 1717, to create “a vibrant and high quality retail and leisure destination”.
In plans submitted to Birmingham City Council, it is claimed there has been a rising tide of interest from retailers looking to move to the estate on the edge of the city centre.
The plans state: “The proposed development has sought to work with the existing built form, enhancing it and adding interest to the streetscene, whilst adding value to its Conservation Area status. The momentum of the proposed development reflects an increasing interest from retailers wishing to locate in the area, which in turn increases its profile within Birmingham, whilst continuing to respect its location.”
Calthorpe Estates has previously outlined plans to redesign Greenfield Crescent as a new public space with landscaping and green spaces and feature shops and leisure facilities.
These proposals would be a step in that direction and it is planned the crescent, between Calthorpe Road and Harborne Road will be the ‘heart’ of Edgbaston village.
The upper levels of the two properties will remain in office use, but with larger, open plan, floor plates.
The plans state: “Edgbaston is highlighted as an important location for future investment, reflecting its proximity to the city centre and its attractive, historic character. There is clearly demand for commercial activity, given recent proposals and completed development in the area, which has improved pedestrian flows. Investors and developers are encouraged by the key development principles, which support a vibrant urban village-like environment where commercial activity is endorsed.”
The Post reported plans for the area known as “The Village” in 2013. Calthorpe highlighted opportunities for specialist food shops, restaurants, bars, cafes, coffee shops, sandwich shops, beauty clinics and fitness facilities. It was also aiming to attract hotel operators and residential developers.