business

Why BodyPower is backing BPBA 2016

BodyPower is sponsoring the BPBA 2016 Creative Communications & Digital Business of the Year Category

Bodypower Expo

It is the company that made its name by inaugurating one of the country’s largest fitness events seven years ago.

Now BodyPower, which launched BodyPower Expo in 2009, is a proud sponsor of this year’s Birmingham Post Business Awards at the ICC.

Co-founder Steve Orton believes his firm is an ideal backer for the Creative Communications & Digital Business Category which will be announced at the event on Wednesday, October 26.

BPBA 2016 FULL shortlist revealed

Steve said: “As a local business, with a growing international presence, we feel supporting the Birmingham Business Awards enables us to actively engage with the regional business community and support inspiring, dedicated and passionate companies progressing the sector.”

BodyPower Expo continues to attract more than 90,000 health enthusiasts and world-renowned athletes for three days of exhibitions, interactive areas and national competitions at the NEC.

The company recently faced the tough task of selecting three finalists for the BPBA 2016 category and looked for businesses that had demonstrated an unfaltering dedication to developing something truly creative across a variety of industries and selected Connect Group, Story Comms and Top Banana.

Steve said: “Digital media and communications plays an integral role in numerous businesses worldwide, to see how regional businesses are at the forefront of this is a major reason as well as our own focus of growing our digital and social reach where we have a large online presence for BodyPower.

“Technology is bridging the gap between end users and business allowing and enabling a better user experience and brand loyalty.”

More and more people are becoming health conscious and making better lifestyle choices, and this is set to continue far into the future so the health and fitness industry is booming.

Steve Orton

Steve, a health and fitness expert himself, outlined how BodyPower plans to continue its growth.

“The health and fitness sector whilst already large, has huge potential and is rapidly growing, with a nation that is becoming more obese and disease related illness prevalent.

“BodyPower, as a business that runs major events such as BodyPower Expo and Leisure Industry Week, is driving change and engaging with consumers and businesses to be more active, healthier and fitter.

“There is a huge amount of education required as well as demand for cutting edge advice that will allow the market to develop.”

“BodyPower’s future is extremely exciting.

“As market leaders and with networks worldwide (we are active in over 29 countries currently), we have plans to develop into North America and further in Asia (already India).

“With over 40 million followers through our networks, we will establish not only an expo brand, but a fitness brand, making people healthier and fitter through our passion and dedication.

“The trends and changes within the health and fitness sector will allow us as a business to grow and develop whilst remaining loyal to our roots.

“Bringing a worldwide audience to Birmingham through physical footfall whilst developing worldwide is not only motivational but inspirational and means we will continue to be one of the best events and experiences worldwide.”

BPBA 2015 highligts below

All about BPBA 2016

Since the Birmingham Business Awards launched their 2016 ceremony over four months ago an abundance of nominations have flooded in, and now as the event is just around the corner, on Wednesday, October 26, anticipation is reaching climax.

Behind each of the thirteen categories, that cover a range of industries, are a selection of prominent businesses from the local area who have turned their attentions to helping showcase the outstanding business talent that lives among them.

These include BodyPower, Turkish Airlines, Birmingham Airport, IKEA, Champions UK, Liberty House Group, Mattioli Woods, Janine Edwards, Birmingham City University, Browne Jacobson, Inspirational Magazine, Jerroms, and Jaguar Land Rover.

BPBA has grown in popularity to become one of the most important events in the region’s professional calendar with 650 in attendance last year and a record number of entries from more than 100 businesses.

TV personality Dominic Holland and ITV weather presenter Emma Jesson will host this year’s ceremony.

Tickets cost £100 +VAT per ticket or £1,000+VAT for a table of 10 and include a Champagne reception and three-course sit down meal.

• For further details and to buy tickets contact Ashleigh Kerr at Champions at akerr@championsukplc.com or call her on 08453 31 30 31

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