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Birmingham Post joins forces with The Ticket Factory for innovative partnership programme

Trinity Mirror Midlands titles pave way for innovative partnerships with major clients

The City of Birmingham Symphony Orchestra (CBSO) in rehearsals
The City of Birmingham Symphony Orchestra (CBSO) in rehearsals

The Birmingham Post has joined forces with The Ticket Factory to help our readers to get the best deals on concerts and events and pave the way for more innovative partnerships with major clients.

Along with our sister Trinity Mirror Midlands titles – the Birmingham Mail and Coventry Telegraph – the Post has signed up to the partnership programme run by the official box office for the NEC Group, including the Barclaycard and Genting arenas.

The Ticket Factory are also the exclusive sponsor of the Birmingham Mail and Coventry Telegraph What’s On entertainment guides.

The Post believes that this innovative approach will help our readers readily gain access to events while reading the exciting stories we publish about them, and lead to more progressive ways to work with clients.

Barclaycard Arena
Barclaycard Arena

The Ticket Factory said that the addition of Trinity Mirror Midlands will help to further grow the company’s presence in the West Midlands due to the publisher’s significant audience within the region – including a total online reach of more than six million unique browsers every month.

As one of the UK’s leading agents, The Ticket Factory sells around 2.5m tickets a year for a range of comedy events, concerts, sporting events, exhibitions, theatre performances, visitor attractions across the UK.

Its partnership programme – which also includes Virgin Trains, Barclaycard, Avis and NUS Extra – aims to offer a range of benefits and additional marketing reach to partners as well as providing benefits to ticket buyers, such as discounts.

Over the last year it has driven ticket sales of over £5m.

Editor in chief, Marc Reeves.
Editor in chief, Marc Reeves.

Trinity Mirror Midlands Editor-in-Chief Marc Reeves said: “This is a very exciting partnership that recognises that our readers and the Ticket Factory’s customers are essentially one and the same.

“It therefore makes perfect sense when we publish exciting stories about new shows at various venues around the region that we make it really simple for our readers to buy the tickets they want.

“This is a really smart way for regional publishers to work with major clients such as the Ticket Factory and I think paves the way for even more innovative partnerships in the future.”

Tarah Gear, Consumer Sales and Marketing Director at The Ticket Factory, said: “Our partnerships programme looks at ways in which we can add value for the ticket buyer and set us apart from the competition.

“As well as offering a range of benefits, we want to make buying tickets as simple as possible for customer, reaching them through the channels that they enjoy reading daily.

“Joining forces with Trinity Mirror Midlands will allow us to reach even more people locally who love live events – it’s now even easier for them to buy a ticket from the point of discovery.”

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