Midland football is at a low ebb at present – but Aston Villa , West Bromwich Albion and Stoke City are in the top 40 clubs in the world in revenue terms, turning over close to £100 million – or more in Villa’s case.
Stoke City turned over £98.3 million and, while sales figures at West Bromwich Albion, one of the top flight’s few profitable clubs, were not revealed, a new broadcasting deal would see its 2013 sales of £69.7 million eclipsed.
Austin Houlihan, senior manager at Deloitte, said with new broadcasting rights currently being announced, Premier League clubs were likely to see yet more gains in revenue terms.
He said: “The Premier League’s new broadcast deals have translated into big revenue increases across the English top flight. In fact, every Premier League club reported record revenues in 2013/14.
“Between them, the eight English clubs in our top 20 achieved total broadcast revenues of £900 million.
“The fact that all the clubs in the Premier League are in the top 40 is testament to the huge appeal of the league globally and also the equality of the distributions the clubs enjoy relative to their European counterparts.
“Additionally, the Premier League is currently negotiating for the next cycle of media rights and further uplifts are anticipated.”
The Deloitte report puts Real Madrid at the top of the revenue table, with a turnover of £549.5 million, followed by Manchester United, Bayern Munich, Barcelona and Paris Saint-Germain.
Revenue at clubs in the top flight in England has soared in the past two decades – but struggled to keep pace with the exorbitant wages played to top football stars.
As a result, while Villa, Stoke and Albion are all in the money, Villa reported a loss of £51.8 million in its most recent accounts and Stoke was in the red by £9.5 million.
This was down to staff costs, which were £71.9 million at Villa and £53.2 million at Stoke.
Albion’s £6 million profit was an extreme rarity – both in the top flight and in this region.
Revenue outside the top flight is far lower in England – hence the absence of any none-Premier League teams on the list, because broadcasting accounts for the bulk of income for most.
Latest accounts show Wolverhampton Wanderers posted a loss of £30.4 million, Birmingham City made losses of £4 million, Coventry City lost £7.2 million, but Walsall, a carefully-run club, made a profit of £23,000.