The new four-year contract, worth £40 million a year, runs until 2017, but since the BBC and Home Nations agreed this deal, BT Sport has emerged as a serious, cash-rich player in the sports rights field.
The Birmingham Post, Floor 6, Fort Dunlop, Fort Parkway, Birmingham, Huddersfield, B24 9FF
Birmingham Post.co.uk provides users with news, interviews, credible business information, expert in-depth analysis, the latest on executive property, career opportunities and reviews on the region’s culture.
birminghampost.co.uk is ideal for reaching affluent consumers - 83% of users are in ABC1 groups.
birminghampost.co.uk encourages user interaction through business leader opinion from each major industry and email newsletters.
The site also features picture galleries including the popular ‘Post People’
For more information on digital advertising visit Trinity Mirror Midlands